As we celebrate Bamboo Crowd’s 12th anniversary in 2025, I find myself reflecting on our incredible journey and the exciting changes ahead.
Our Origins
Drew and I stumbled into the world of innovation back in 2013, and what a fortuitous stumble it was! Our first client, Fahrenheit 212, opened our eyes to a world we never knew existed. Here was a company charting futures for large corporates, helping them navigate disruption and uncover new opportunities. The work was fundamental, the people were brilliant, and their “money & magic” DNA was truly inspiring.
Evolution and Growth
Over the past decade, we’ve witnessed tremendous change in the innovation landscape, and our place within it has evolved significantly. From our roots in working with consultancies, we’ve expanded to partnering with hundreds of large corporates and high-growth startups. We’ve had the privilege of watching talented individuals chart incredible journeys across the innovation ecosystem – from launching their own ventures to transforming organizations from the inside out.
Introducing btg
As we enter our second decade, we felt it was time for a change. Today, I’m thrilled to announce the launch of btg – a group of companies focused on supporting and building the innovation ecosystem with its most valuable asset: people.
Why the change?
While we love the diverse work we do, we’ve learned that trying to do it all can sometimes blur your value proposition. btg allows us to:
1. Explore the parts of the innovation ecosystem we’re most passionate about
2. Enable our team to focus on adding real value within their verticals
3. Create, build, and scale companies in areas we’re truly excited about
Whether it’s supporting startups in hiring and raising capital or working one-on-one with talented individuals to shape their careers, btg gives us the platform to make a more focused impact.
Our Core and Our Future
At our heart, we remain the same passionate people dedicated to innovation and those who drive it. But over 11 years, our interests, skills, and opportunities for impact have grown. btg is our way of shaping our future role in the innovation ecosystem.
We’re taking a partner-driven approach, building five core brands across the US and Europe while creating a collective of like-minded companies. Together, we’ll collaborate, share ideas, and support each other in driving real value and impact for startups, corporates, and agencies. All of this allows our clients access to better talent, and our candidates access to more opportunities. We have lots of exciting partnerships to announce soon.
In terms of our core brands today we'll be launching:
Bamboo X, focused on accelerating bold ideas for startups and providing them with exceptional talent across engineering, data, AI, design, GTM, & operations. X takes a marketing driven approach to establish relationships with the very best talent. We're excited to be growing with multiple VC partnerships and over a 100 successful partnerships with startups from Pre-Seed to Series E.
Bamboo Crowd relaunches with a new brand focused on supporting corporates and agencies to connect with Thinkers and Makers. From our work supporting corporates to build digital transformation, new venture, innovation, data & AI teams to our 12 years of experience scaling world-class brand, research, innovation, & design consultancies, we're excited to supercharge this with a brand that speaks to this audience.
Over the next few months we'll be launching three new brands but more to come on that later!
A Heartfelt Thank You
As we embark on this new chapter, I’m filled with excitement and gratitude. To my team standing with us today, ready to build – thank you. And to our clients and candidates – past, present, and future – your support and partnership have made this amazing adventure possible. Each one of you has played a crucial role in our story.
Here’s to the next chapter of innovation, growth, and impact. Thank you all for being part of our journey.
Alex Pavlou
Co-Founder & CEO of btg